This cutting edge color is both trendy and rebellious signaling the cool individual. The music industry purposely uses it to target a youthful audience.

On the other hand it is a serious and sophisticated color that is both dramatic and formal. High quality goods and luxury products usually appear in this hue.

It is an outstanding choice for packaging refined goods to convey an elegant impression since it is associated with power and glamour.  

Businesses who use it in their logos include the New York Times, Chanel and Ralph Lauren. It is one of the top choices when buying a car.

So put on that black leather jacket and feel like the rebel within.