Yellow is pure joy. It is associated with the sun and is cheerful and energetic. Think about how uplifting it is when the sun appears after a string of cold, rainy gray days. It stimulates creativity and the mind and is a great color for children’s toys and clothes.

This color influences your emotions, physical reflexes and thinking. The popular minion characters in the Despicable Me movies are yellow for a reason. The minions are happy, playful, curious and lovable and no matter your age, you can’t help but laugh when watching them.




Yellow is the color your eye sees first and works well for promoting sales and quickly capturing the customer’s attention. It's visibility makes it the best choice for traffic crossings and signs.

You can’t help but be optimistic with yellow. Its warmth brightens your mood and brings a smile to your face.