Years ago, I made a rainbow cake for my daughter’s birthday. The outside was frosted in white and the inside had six colored layers. Upon eating the cake, the kids determined that no two layers tasted alike and decided on their favorites. The cake was all the same batter with only food coloring differentiating the layers. No amount of explaining dissuaded them. Why did they think that?



They liked the yellow, orange, pink, purple and green layers because past color associations had already influenced their decision on what colors they preferred. Research shows that color is 85% of the reason why you choose a certain item. People are drawn to colors due to strong positive former connections such as their love of red cherries. So they might eat the red cake layer or buy a red sweater to feel upbeat.

On the other hand, the blue layer was disliked and not eaten. Since blue food is not usually found in nature, it’s the least appetizing food color and the kids innately knew this.

Color has a powerful influence on our daily lives. It affects what we eat and the ability to increase and decrease our appetites. It also influences our buying habits, the homes we live in, the art we choose and what we wear. In upcoming blogs I’ll touch on various colors and how they affect our moods, attitudes and emotions. Just like blue food.